When I started Kelly Marketing Group, I decided to focus on helping small businesses market themselves. In no time, I discovered the valuable resources at Duct Tape Marketing. I was so impressed that I became the first licensed consultant on the Main Line of Philadelphia.
In his blog post, John Jantsch says he started a traditional marketing agency over 20 years ago and soon found that he loved to help small business owners, but just couldn?t do it with the model he saw everyone else struggling to use.
He believed that there was a way to deliver marketing services where you could walk into a business and state ? This is what I?m going to do, this is what you?re going to do, here are the results you expect and here?s what it?s going to cost.
Jantsch took that simple idea and created what has become known in some circles as one of the most respected small business brands in the world.
Duct Tape Marketing is a small business marketing system that takes the form of an online training program including video lessons, workbooks, forms, examples and resources packaged to help businesses build marketing action plans to elevate their business.
Duct Tape Marketing is a network of independent marketing consultants that choose to license the Duct Tape Marketing methodology as a framework for building a marketing consulting practice. This select group works with small to mid sized businesses around the world installing the Duct Tape Marketing system.
Duct Tape Marketing is a publisher ? we produce practical content in the form of a highly read blog, a long running podcast, weekly email newsletter and columns for organizations such American Express Open Forum, Verizon, and Dun & Bradstreet. Duct Tape has published two best selling books, Duct Tape Marketing and The Referral Engine and will release a third, more management oriented book, The Commitment Engine, in fall 2012.
Source: http://www.kelly-marketing.com/a-great-marketing-system-for-small-business/
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